Media Direct’s Mobile Marketing Services
will provide a vertical lift in your direct marketing campaign
results by targeting the industry’s most responsive permission
based wireless database. Clients are able to reach 53MM mobile
subscribers and target by nearly 200+ various segmentations including
age, gender, ethnicity, wireless carrier, operating system and much
more
By including mobile marketing with other traditional methods of advertising
we help marketers build brand recognition, and promote new
products and services. Our goal is to help clients achieve
targeted, effective results and succeed in today’s competitive
market place.
Reach Customers on the Go – marketers have a unique opportunity to harness the power of this interactive and personal medium. With over 80% of Americans carrying mobile phones, Media Direct’s Mobile Marketing capabilities allow you to reach your target audience with speed and relevance, which is perfect for advertisers that have an urgent message or a narrow window in which to generate a call to action or response.
A mobile PUSH campaign allows clients to leverage Media Direct’s database
and send a SMS (short message service) text message to our permission
based mobile subscribers.
Messages are sent using Short Message Peer to Peer Protocol (SMPP)
for increased speed and deliverability and can be up to 135 characters,
including spaces.
The call to action of this message can be to drive traffic to a web site,
drive foot traffic to a “brick-n-mortar” store to redeem a coupon, prompt
the consumer to dial into a call center with one “click to call.”
The best call-to-action involves an incentive or promise of relevant &
timely information