Using our proprietary data set on consumers, Media Direct helps our clients achieve their acquisition and branding goals by harnessing the power of 196 million permission based consumer email addresses available with matching postal information. With well over 200 unique and consistently updated targets on our consumer file, our email and postal files are indicative of the most sought after data sets available to meet the needs of direct marketing initiatives (both broadly and specifically targeted) in the industry today.
DigDev’s data is sourced from not only what is widely available in the data community, but also from a wide range of channels unique to DigDev, including over 5,000 opt-in, permission based content & destination websites, online publishers, data partnerships with highly recognizable and content specific websites and sole partnership co-registration data.
Whether it’s demographic and lifestyle attributes like age, income, gender, ethnicity, marital status, presence of children, political affiliations or behavioral information like the propensity to shop online, an interest in health and fitness, an interest in stock trading, outdoor activities, online dating, or travel, our data sets allow you to match your offer to the proper individual and reach them through email, postal mail or both.
Intelligence and Delivery. Period.
The truth is that nothing is special about an email address unless you know not only who you’re delivering to through your data but also, can reach the individual in a manner that makes their data useful to you as the marketer. Simply put, it is the information that you know about a particular email address and recipient which makes it extremely valuable and gives you the ability to match the right offer to the right individual. A more in-depth listing of available segmentation can be found on our media kit
Our delivery process is just as unique – and important – to the overall success of an email based marketing initiative. When it comes to the delivery of your email message, reputation is equally as important as content. In addition to maintaining a white-listed status with all major email and internet service providers, our IT department closely adheres to a rigorous 14 Point delivery checklist to ensure the maximum potential for delivery and resultant ROI. All of these 14 points are available through contacting any of our account representatives at your request. Additionally, Media Direct is 100% compliant with the CAN-SPAM Act of 2003, further ensuring the delivery of your message and the protection of yourself as the marketer or your third party client from legalities which subject our industry to stringent regulations as a whole.
