Appending Services

Why the need to append your current customer database?

  1. Increase the value of your database
  2. Build customer relationships through multiple channels
  3. Increase response rates of your current marketing efforts
  4. Measure the results from your online deployment instantaneously
  5. Dramatically increase traffic to your web site

With the increasing cost of direct mail, finding a cost effective way to communicate with your customers and known prospects is imperative to your continued prosperity. In today’s busy world, one message delivered through one channel isn’t likely to produce the response you need. Add email to your multichannel marketing strategy and increase your chances of being seen and heard. Our database appending services will help you overcome your online challenges, and help you succeed in today’s competitive market place while allowing you the opportunity to obtain email addresses to reach customers through what has become an increasingly sought after, cost effective direct marketing medium.

  1. You send your customer postal file to DigDev Direct.
  2. We match your file against our in-house database of approximately 220MM permission based emails and those of our data partners
  3. Once your file is flagged for matches, DigDev Direct performs several hygiene processes
  • Matches are scrubbed against internal and partner (maintained in-house) unsubscribe files (individuals who have expressly opted-out of receiving E-mail solicitations)
  • Matches are scrubbed against internal and partner (maintained in-house) bounce files (emails which are no longer in service or are non-deliverable for any reason)
  • Matches are scrubbed against the DMA’s Do-Not-Email File, along with Deceased and Prisoner Files
  • The final step is the creation and deployment of a branded welcome email message designed to introduce online communications to each of your matched customers. At this point, the customer has the ability to opt-out of receiving communications through your newly developed online program.

Upon completion of our process, DigDev Direct will provide you with a file of deliverable email addresses that match your customer file.